EY's Alison Medina discusses Gen Z and their growing importance and influence in the market today ahead of her keynote address at the Path to Purchase Institute's Future Forward conference.
Brands and cannabis retailers are becoming more comfortable leveraging the holiday to appeal to 21+ consumers, while some focus on righting the wrongs strict cannabis laws have had in the U.S.
The concept serves as a “hands-on learning lab” and “creative-cooking playground” where popular content creators will cook up unique and engaging brand experiences.
