Sampling

Client: Noah's Naturals, Los Angeles
Product(s) Promoted: Noah's Naturals Heal Thyself personal care products
Distribution: Wal-Mart
Number of Stores: 350
Production Run Quantity: 350
Introduction: September 2006
Intended Duration: Six months
Dimensions (H x W x D): 12" x 12" x 12"
Weight: 10 lbs.
Budget Category (U.S.): $51 - $100

Client: Professional Paint Inc., Denver, CO
Product(s) Promoted: Paint
Distribution: Frazee - California, General Paint - Canada, Kwal - Colorado, Stellar-Kwal - Texas, Color Wheel - Florida, Parker - Washington State
Number of Stores: 600
Production Run Quantity: 1,800
Introduction: November 2006
Intended Duration: 5-7 years
Dimensions (H x W x D): 96" x 96" x 24"
Weight: 800 lbs.
Budget Category (U.S.): Greater than $1,001

Client: Monster Cable, Brisbane, CA
Product(s) Promoted: Home Theater Power Center
Distribution: RadioShack
Number of Stores: 200
Production Run Quantity: 200
Introduction: March 2007
Intended Duration: 6 months
Dimensions (H x W x D): 12" x 18" x 9"
Weight: 14 lbs.
Budget Category (U.S.): $201 - $250
Producer: Rapid Displays, Union City, CA

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Audiovox, Carmel, IN
Product(s) Promoted: Cables
Distribution: HH Gregg
Number of Stores: 250
Production Run Quantity: 250
Introduction: January 2007
Intended Duration: 3 years
Dimensions (H x W x D): 15" x 12" x 6"
Weight: 5 lbs.
Budget Category (U.S.): $101 - $150
Producer: United Displaycraft, Des Plaines, IL

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Wal-Mart Corp., Bentonville, AR
Product(s) Promoted: Produce
Distribution: Wal-Mart Supercenters and Neighborhood Markets
Number of Stores: 1,330
Production Run Quantity: Activity Book: 250,000; Recipe Book: 244,440; Demo Table Sign: 1,630; Standee: 1,630
Introduction: December 2006
Intended Duration: 1 month
Dimensions (H x W x D): 72" x 72" x 36"
Weight: 5 lbs.
Budget Category (U.S.): $11 - $15

Client: Kraft Foods, Northfield, IL
Product(s) Promoted: Planters Nutrition, Triscuit, Crystal Light On-The-Go, Breakstone Cottage Cheese for Digestive Health, Post Healthy Classics
Distribution: Wal-Mart Supercenters
Number of Stores: 1,800
Production Run Quantity: 1,800
Introduction: March 2007
Intended Duration: TV: Four weeks; Sampling Event: One day; HomeMade Print Ad: One month
Dimensions (H x W x D): 72" x 60" x 24"
Weight: 50 lbs.
Budget Category (U.S.): $251 - $300

Client: Wal-Mart, Bentonville, AR
Product(s) Promoted: Axe Body Spray
Distribution: General and Supercenters
Number of Stores: 1,500
Production Run Quantity: 660
Introduction: April 2007
Intended Duration: Three days
Dimensions (H x W x D): 55" x 36" x 9"
Weight: 7 lbs.
Budget Category (U.S.): $101 - $150
Producer: Unilever, Chicago, IL

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Benjamin Moore & Co., Montvale, NJ
Product(s) Promoted: Benjamin Moore Affinity Retail Display
Distribution: Benjamin Moore Paint Retailers
Number of Stores: 1,000
Production Run Quantity: 1,000
Introduction: April 2007
Intended Duration: 3 years
Dimensions (H x W x D): 72" x 48" x 36"
Weight: 200 lbs.
Budget Category (U.S.): Greater than $1,001

Client: Nintendo of America Inc., Redmond, WA
Product(s) Promoted: Nintendo Wii Game Unit
Distribution: PR events and tours, malls nationwide
Number of Stores: 200
Production Run Quantity: 250
Introduction: September 2006
Intended Duration: 1 year
Dimensions (H x W x D): 84" x 32" x 24"
Weight: 200 lbs.
Budget Category (U.S.): Greater than $1,001

Client: Stretch Island Fruit Co., Grapeview, WA
Product(s) Promoted: FruitaBü Organic Smoooshed Fruit
Distribution: Wal-Mart and Supermarkets including A&P, Waldbaum's, Hannaford, Kroger, Price Chopper, and Genuardi's Family Markets
Number of Stores: Wal-Mart: 811; Grocery: 1,998
Production Run Quantity: 3,120
Introduction: November 2006
Intended Duration: 6-Hour Event
Dimensions (H x W x D): 43" x 36" x 36"
Weight: 19 lbs.
Budget Category (U.S.): $51 - $100