Retailer Campaigns

Client: Ralphs Grocery Co.
Products Promoted: Lower prices throughout store
P-O-P Company: Coyle Reproductions Inc., Commerce, Calif.
Distribution: 300 supermarkets
Material: Two-color PMS
Introduction: April 1996

Client: Great Day Supermarkets
Products Promoted: Spring 1996 store specials
P-O-P Company: Spartan Graphics, Sparta, Mich.
Distribution: Local stores throughout western Michigan
Material: "Traffic Graffic" floor advertising film from General Formulations Inc., Sparta, Mich.
Introduction: April 1996

Client: American Drug Stores, doing business as Savon Drugs
Products Promoted: New private label line
P-O-P Company: Daymon Associates
Graphics Company: Wace New York Photo Imaging, New York
Distribution: Chain drugstores
Material: 3M Scotchprint
Introduction: April 1996

Client: Sportmart Inc.
Product: Golf clubs
P-O-P company: Thorco, Lamar, Mo.
Distribution: Sporting goods store
Construction/Materials: Powder-coated sheet metal and 1-inch-square tubing
Introduction: January 1996

Product: Aftercare car services
P-O-P company: J. Walter Thompson Co. (design), Chicago; Great Lakes Graphics (fulfillment and printing), Chicago; Kieffer Nolde (printing), Chicago; Custom Studios (buttons), Chicago
Distribution: Midas dealers
Introduction: March 1996
Duration: Temporary and semipermanent
Construction: Paper and vinyl (signs)
The repositioning of Midas International to emphasize its diversity of services and systems includes P-O-P pieces such as banners, posters and counter cards.

Mattel and other Licensees Join for 'Hunchback' Effort