Private Label

Client: Kinney Shoe Stores
Producer: Medallion Associates; New York
Category: Wood Sign
Comments: The challenge for designers was to present the Colorado private label in the newly repositioned Kinney Shoe Stores. Wood window frames were used to camouflage the pre-existing split slatwall units. The background is four-color process printed on 100-pound coated text. It is mounted to a 40-point substrate that is die cut to fit into three window frames. A screened plexiglass logo is positioned over the center window.