Private Label

Sears promotes its well-known Kenmore and Craftsman private label brands with a wide variety of permanent displays. This Kenmore oven display was introduced in August 2000.
Producer: Harbor Industries Inc., Grand Haven, Mich.

Retailers spearhead P-O-P programs to promote their own brand image or drive sales of private label products.

An abstract from the Journal of Retailing (Volume 78, Issue 2)

Client: Musicland Group, Minnetonka, Minn.
Comments: Designed to be eye-catching and consistent with the look of Musicland stores, this display provides space for both branded and private-label merchandise. It features changeable graphics to promote seasonal items and a multiplicity of colors, materials and shapes designed to meet Musicland's objectives.
P-O-P Company: United Displaycraft, Des Plaines, Ill.

Client: PBM Products Inc., Gordonsville, Va.
Producer: Applied Merchandising Concepts, New Rochelle, N.Y.
Comments: Designed for Wal-Mart's private label baby food line, this baby bottle-shaped display stands six feet high but is only 30 inches in diameter. It allows consumers to see five different varieties of formula from all sides. Two six-foot panels and "take one" literature pockets offer detailed information to consumers.

Client: Boston Pacific, Suffern, N.Y.
Products Promoted: Private label cosmetics
Marketing Strategy: This display was created to display the cosmetic line in clothing stores in an attractive way. The client wanted to display as much inventory as possible.
Introduction: January 2000
Number of Displays: 400-600
Distribution: Specialty stores
Construction/Materials: Acrylic and PVC
P-O-P Company: Azar Displays, Nanuet, N.Y.