Best Buy tied in to Bandai Namco’s Aug. 31 release of Naruto to Boruto: Shinobi Striker by dangling an exclusive pair of themed Naruto socks with pre-order of the game for PlayStation 4 and Xbox One.
Target is drumming up excitement for the Sept. 11 release of Take-Two Interactive Software's NBA 2K19 by offering shoppers a $10 gift card with the combined purchase of the video game and select SKUs from PepsiCo/Frito-Lay's Ruffles.
