Premiums/ Incentives

Product Promoted: World Cup gift edition Parker Vector Roller Pen
Objective: To promote the pen in conjunction with World Cup Soccer via a playful gift package that chants the "Championship Ole" cheer every time it's opened.
Distribution: Mass merchants and specialty stores
Introduction: January 1998
Construction: Paper and vacuform insert, sound chip
Producer: Clegg Industries Inc., Torrance, Calif.

Location: Burger King restaurants nationwide
Display Description: "Anastasia" Toy Offer display
Objective: To increase Kids' Club meal sales during the 1997 holiday season by tying into a popular movie, "Anastasia". The castle design worked as an integral part of the standee or as a counter display.
Introduction: October 1997
Construction/Materials: B- and E-flute corrugated; vinyl; battery-powered motor
P-O-P Company: Phoenix Display, West Deptford, N.J.

Client: Lancome Inc., New York
P-O-P Company: Shannen Promotions Inc., New York
Division: Temporary, Multiple Product Line Merchandisers
Size of Run: 4,290 sets of two banners
Objective: To promote the entire Lancome Cosmetic line by enticing consumers with a free gift with any purchase. The gift includes samples of both Lancome's new and established products, allowing consumers to try new items.

Client: McCracken Brooks/Milk Industry Foundation, New York
P-O-P Company: Display-Dynamics, Minneapolis
Division: Temporary, National Sales Promotion
Size of Run: 20,000
Objective: The Milk Industry Foundation wanted to promote its Milk Mustache campaign with a corrugated display offering a calendar giveaway promotion in supermarkets.

Client: McDonald's/Worldwide, Oak Brook, Ill.
P-O-P Company: Rapid Displays, Chicago
Division: Temporary, Quick Service Food Restaurants