The following is the first in a three-part series from Edge by Ascential on e-commerce packaging optimization and the challenges and opportunities of translating packaging strategies to the digital shelf. From CGT, Feb. 25:
Publix's frozen aisles are sporting signage including a violator and standee touting the new availability of private label GreenWise and Publix Premium ice cream in quart-size containers whose creative varies from the original half-quart packaging.
