Gillette Fusion ProGlide Displays
Brand: Gillette Fusion ProGlide
Insight: Most men are skeptical about the ongoing improvements in razors.
Solution: Sample razors, blanket retail with high-end displays and hit shoppers digitally on the path to purchase.
Description: The Tiffany glorifier shown on-shelf (above) and on two different endcaps (at right) lights up and rotates the razors as if they are jewelry in a display case. Some displays also feature Fusion ProSeries shaving products.
