New Product Launches

The retailer is tying in to the July 21 theatrical release of "Barbie" with a sweepstakes, pop-up events and multiple licensed exclusives.

The line comprises 10 Insta-Dri shades and a Salon Effects press-on nail kit featuring playful odes to the characters, including Ernie’s rubber ducky.

The program gives emerging brands the opportunity to pitch their products and have them added to the shelves of 7-Eleven, Speedway and Stripes stores across the U.S.