Mobile Marketing

Two Albertsons Cos. flagship stores in Boise and Meridian, ID, welcomed DogSpot connected doghouses from the Brooklyn, NY-based startup on Aug. 30 to house dogs while their owners shop.

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

From Chain Store Age, Oct. 10:

CVS Pharmacy is driving shoppers to its online vitamin recommendations survey with a QR code depicted on a shelf sign that leads directly to the survey on cvs.com.

From RIS, Sept. 30:

From RIS, Oct. 4: