Mobile Marketing

Overseeing all multi-brand retail activity keeps Eddleman's plate full at P&G

'Futurescope' study shows how shopper marketing is evolving

Walgreens and consultancy executives encourage manufacturers to look at shopper marketing from a worldwide perspective

While CPGs and retailers certainly are experimenting with mobile technologies, they often don’t venture beyond the testing; what's holding them back?

How 'right' not 'big' data can benefit brands, retailers and shoppers

Knowing what to ask of and expect from third-party providers is key