Loyalty Marketing

Ahold Delhaize’s Food Lion tied in to Procter & Gamble’s April 26 brandSaver event by highlighting the availability of MVP digital coupons for Crest, Dawn and Tide Simply in its April 29 circular.

Walgreens used an April 26 circular feature to promise 5,000 bonus Balance Rewards points with purchase of $25 in eligible Procter & Gamble items.

From RIS, April 20:

Walgreens used a feature inside its March 29 circular to promote the #EndPeriodPoverty campaign from Procter & Gamble’s Tampax and Always feminine care brands as an unofficial tie-in to the manufacturer's latest brandSaver FSI event.