Loyalty Marketing

Meijer security wraps touted an mPerks digital coupon for $5 off a $15 purchase of select Ferrero's Ferrero Rocher SKUs from Dec. 2-22.

Walgreens promised Balance Rewards members 25% off an online or in-store purchase while also dangling 25% off an online purchase to non-members of its loyalty program – an atypical tactic.

From Chain Store Age, Dec. 12:

Nearly eight months after first launching loyalty program “Obsessie” with L’Oreal USA’s Essie and five months after its re-launch, CVS/pharmacy is taking to its circular to further promote the program.

Albertsons Cos.' Jewel-Osco recently staged a weeklong promotion inviting shoppers to “Pop in for Pepsi products” at a 50% discount.

More than a year after launching its hair color loyalty program for ExtraCare members, CVS/pharmacy took to its Nov. 25 circular to let shoppers know the program will officially reset on Jan. 1, 2019.