Halloween

I came across this display from Mars Inc. right before Halloween, although it featured a NASCAR panel since there was a local race in Phoenix that week.

Hershey won Halloween while seeking to break out of the candy aisle — permanently.

Morinaga America, maker of Hi-Chew candies, launched a social Halloween campaign that leveraged Twitter, Facebook and Instagram.

Dr Pepper Snapple Group tied in to Halloween by offering Walmart shoppers a $5 store e-gift card with purchase of $10 worth of beverages including Crush orange soda, Schweppes ginger ale and Lipton Brisk iced tea.