RB's Lysol leveraged General Mills' evergreen Box Tops for Education platform and the newly launched Box Tops Bonus mobile application for a national promotion promoted on a variety of signage across retailers this back-to-school season.
Babies "R" Us has launched a campaign called "Be Prepared-ish" that embraces the faults and challenges of new parents, while aiming that cheekiness at Millennial moms.
Ansell Ltd.’s Skyn condom brand has a social, digital and out-of-home effort titled “Places of Intimacy” running in the United States and globally in Brazil, France, Poland, Italy and Australia.
