Tommy Hilfiger has created a line of smart clothes that connect to the brand’s Tommy Jeans Xplore app and reward wearers and users with points that can be traded in for gift cards and other special merchandise.
Children’s clothier Gymboree has unveiled a new mobile app called “Made You Smile” as part of a larger brand refresh that was timed for the back-to-school season.
Following a trend of kids and pre-teens making their own slime at home and posting on social channels, Newell Brands’ Elmer’s launched a contest to reward kids for their messy and sticky creativity.
