Events

In-store media networks place ads into stores with full retailer compliance. However, navigating the range of options and the patchwork of coverage remains a challenge.

Consumers are spending more time and money in foodservice establishments than ever before, a trend that has created new opportunities to reach them with targeted P-O-P programs.

Client: Unilever HPC, Greenwich, Conn.
Products Promoted: Dove, Caress, Lever 2000, Shield and Finesse
Objective: To create an informational multi-message voice box promoting the client's in-store "Singing in the Shower" event by describing contest rules, locations and entry information in participating Wal-Mart stores.
Introduction: January 2000
Number of Displays: 1,000
Construction/Materials: Vacuum-formed shelf housing, four-color printed art sleeve, five forty-second push-button message voice chips

Client: Anheuser-Busch Inc., St. Louis
Products Promoted: Budweiser and Bud Light beers
Objective: To help build brand awareness and customer loyalty for specific event promotion. The initial launch was for Speed Week in Daytona, Fla.
Introduction: January 1999
Construction/Materials: Corrugated
P-O-P Company: Kell Specialty Products, Chippewa Falls, Wis.

Client: The Utah Arts Festival, Salt Lake City
Product Promoted: Annual event
Marketing Objective: To recreate the event's official poster in a large enough format to be seen by all attendees and passing traffic.
Producer: Vision International, Salt Lake City
Distribution: Delta Center
Materials/Process: DigiGraph technology was used to produce banners on VisionBond, a removable, adhesive-back vinyl. Individual sections were then tiled in each window.
Introduction: June 1997