Ethnic Marketing

Brand: Coca-Cola
Key Insight: Latin American national soccer teams like to gather in a central location before and after the game to celebrate their teams.
Activation: Stage Plaza Coca-Cola celebration areas outside stadiums where the Mexican national team plays, including five locations in the U.S. Launch an integrated summer campaign with poignant TV spots and retailer-specific activity at Kroger and Walmart.

Continues support of Mexican national soccer team with integrated campaign

Brand: Coca-Cola
Key Insight: Latin American national soccer teams like to gather in a central location before and after the game to celebrate their teams.
Activation: Stage Plaza Coca-Cola celebration areas outside stadiums where the Mexican national team plays, including five locations in the U.S. Launch an integrated summer campaign with poignant TV spots and retailer-specific activity at Kroger and Walmart.