Entertainment Tie-ins / Licensing

Client: Nickelodeon Corp.
Products Promoted: Gak toy line
P-O-P Company: Vomela Specialty Co., St. Paul, Minn.
Distribution: 600 Toys "R" Us stores
Material: 3M Floor Graphic material with 3M Overlaminate
Introduction: October 1995
Notes: This 20-piece floor graphic was screen printed, and die cut. Toys "R" Us staff handled the installation.

Nick's Toy Line Now Numbers 150

Product: ShowBiz Pizza Time Inc. Nickelodeon Treasure Island Sweepstakes
Number of displays: 300 standees and banners; 30,000 table tents
P-O-P companies: Bartels & Co. (graphics and fulfillment), St. Louis; Quest Printing (standees and table tents), St. Louis; Albert Screen Prints (banners), Norton, Ohio
Distribution: Chuck E. Cheese restaurants
Introduction: March 1995
Duration: Temporary
Construction: Corrugated standees with a litho-mounted applied surface; cardboard table tents; polyester fabric banners

Patent: 5,390,436
Issued: Feb. 21, 1995
Inventor: John Ashall, Runaway Bay, Australia
Assignee: Illumination Research Group Inc., Greensboro, N.C.