Entertainment Tie-ins / Licensing

Client: Unilever HPC, Chicago, IL
Introduction: May 3, 2002
Distribution: Mass Merchants
Dimensions (H x W x D): 5' x 4' x 4'
Weight: 130 lbs.
Producer: Smurfit-Stone Display Group, Jackson, WI

Client: Coty Inc., New York
Introduction: April 2003
Number of displays: 10,000
Construction: Corrugated; six vacuum-formed trays heat sealed into tray bases and stitched to corrugated
Distribution: Drugstores and mass merchants
Dimensions (H x W x D): 48" x 13.5" x 6"
Weight: 15 lbs.
Producer: Diam International, Woodside, N.Y.

Client: Dr Pepper/Seven Up Inc., Plano, Texas
Introduction: September 2003
Producer: United States Display, Montgomery City, Mo.
This motion-sensor pole-topper rotates like a carousel with various "Lord of the Rings: The Two Towers" characters on it. It stands 6-1/2 feet tall.

Client: Dr Pepper/Seven Up Inc., Plano, Texas
Introduction: September 2003
Producer: Zipatoni, St. Louis
Frodo and Gandalf standees are part of the LiquidLoot promotion, which ties Dr Pepper/Seven Up to the DVD release of "The Lord of the Rings: The Two Towers."