Entertainment Tie-ins / Licensing

Client: Procter & Gamble, Hunt Valley, MD
Product(s) Promoted: CoverGirl & Olay Tone Rehab Foundation, Blast Flipstick LipColor, LashBlast 24hr Mascara & Liner
Distribution: Walmart
Number of Stores: 1,050
Production Run Quantity: 1,050
Introduction: 1/9/12
Intended Duration: 3 months
Dimensions (H x W x D): 72" x 24" x 14"
Weight: 30 lbs.
Budget Category (U.S.) $51 - $100 (display only)

Client: Kraft Foods, East Hanover, NJ
Product(s) Promoted: Ritz, Triscuit, Wheat Thins
Distribution: National
Number of Stores: 10,000
Production Run Quantity: 15,000
Introduction: 10/15/11
Intended Duration: 8 weeks
Dimensions (H x W x D): 83" x 33" x 72"
Weight: 71 lbs.
Budget Category (U.S.) $101 - $150 (display only)
Entrant: Eastwest Marketing Group, New York, NY

Client: Pepsi, Purchase, NY
Product(s) Promoted: Pepsi products and the brand's association with The X Factor
Distribution: Nationwide distribution into grocery and convenience stores
Number of Stores: 15,000
Production Run Quantity: 25,000
Introduction: 5/7/11
Intended Duration: 3 weeks
Dimensions (H x W x D): 24" x 36" x 14"
Weight: 10 lbs.
Budget Category (U.S.) $11 - $15 (display only)

Client: Kraft Foods, East Hanover, NJ
Product(s) Promoted: Wheat Thins, Chunky Chips Ahoy!, Coke Zero
Distribution: National
Number of Stores: 10,000
Production Run Quantity: 12,000
Introduction: 4/13/12
Intended Duration: 12 weeks
Dimensions (H x W x D): 76" x 28" x 12"
Weight: 39 lbs.
Budget Category (U.S.) $26 - $50 (display only)
Entrant: Eastwest Marketing Group, New York, NY

Client: Kroger, Cincinnati, OH
Product(s) Promoted: Vitaminwater 20 oz., Smartwater 700 mL, Smartwater 1L
Distribution: Kroger and associated banners (Ralph's, King Soopers, Dillon's, etc.)
Number of Stores: 1,716
Production Run Quantity: 1,799
Introduction: 4/15/12
Intended Duration: 52 weeks
Dimensions (H x W x D): 56" x 24" x 72"
Weight: 130 lbs.
Budget Category (U.S.) $301 - $350 (display only)