Retailers have traditionally sought to inspire that behavior with dedicated in-store areas, but a report by Quad encourages modernizing the tactic by incorporating digital advertising.
The James Beard Award-winning pitmaster partnered with Target in June to launch a line of 12 South Carolina-inspired SKUs under the retailer’s Good & Gather private label.
Executives from Lowe's, Scotts Miracle-Gro, Whirlpool and Great Northern Instore explore the impact of retail media and ways to improve the shopping experience.