The Future? One-to-One, According to Peppers New Loyalty Program Offers S&H Points Klever-Kart Guides Consumers In-Store Allied Domecq Backs Kahlua with Largest Promotional Effort to Date Cosmetics Merchandising Makeover In the wake of retail movement toward open-sell, cosmetic marketers are becoming more strategic in their approach to in-store merchandising and P-O-P. Miller 'Get The Goods' Promo Features P-O-P, Enhancers Branding Bud: A Profile of the Anheuser-Busch Merchandising Team With initiatives such as a wholesaler signmaking program, Anheuser-Busch has streamlined its P-O-P practices to be more efficient and responsive to distributor needs. Mission: CONTROL Communication keeps P-O-P projects on target, from initial brainstorming to in-store placement. Buena Vista Home Video Launches Summer Decoder Sweepstakes BIC Enters Category with High-End Displays First Previous 2298 2299 2300 2301 2302 Next Last
