Cross-Merchandising

Client: Heinz Pet Products, Pittsburgh
Products Promoted: The Heinz line of pet treats and snacks
Objective: Pet products are typically high-margin items, but sales tend to trend downward during the Christmas season. This 1/4-pallet display for use in all channels was designed to reinforce consumer impulse purchase opportunities around the holidays. It features flexible inventory options, shelves of various sizes for cross-merchandising opportunities and Christmas season print.
Introduction: August 2000

Client: Church & Dwight Co., Princeton, N.J.
Producer: Phoenix Display/International Paper, Thorofare, N.J.
Comments: A combination of two pre-packed product trays allows retailers to customize the product mix of Arm & Hammer products based on store profiles. Retailers can cross-merchandise the products in a variety of out-of-category scenarios.

Client: BonaKemi USA Inc., Aurora, Colo.
Distribution: Floorcovering retailers, wholesale floorcovering distributors
Size of Run: 100
Producer: Display Technologies, College Point, N.Y.
Division: Permanent, Home and Garden: Home Furnishings and Housewares

Client: Jim Beam Brands Co., Deerfield, Ill.
Division: Permanent, Liquor: Cordial and Wines
Producer: United Displaycraft, Des Plaines, Ill.

Client: Effem Foods Ltd./Toys "R" Us, Toronto
Products Promoted: M&M's chocolate candies and toys
Objective: To design a cross merchandiser for a mass merchant environment that could sell both interactive toys and candy.
Introduction: September 2000
Construction/Materials: Styrene, pegboard, melamine
P-O-P Company: Creative Displayworks Corp., Toronto

Client: Pepsi-Cola Co., Purchase, N.Y.
Products Promoted: Pepsi soft drinks and Frito-Lay snacks
Objective: The client wanted to create a display for Pepsi foodservice clients including corporate and institutional cafeterias. To cross-merchandise Pepsi and Frito-Lay products as part of Pepsi's overall "Power of One Initiative."
Introduction: February 2000
Construction/Materials: Fabricated wire, four-color graphics, screenprinted inserts, brushed metal, laminates, plastic vacuum-formed bumpers, casters

As American dietary habits evolve into an eat-on-the-run lifestyle, snack foods and candy play a more prominent role in the lives of consumers. P-O-P helps make snacks easier to find.