Cross-Merchandising

Client: PepsiCo., Purchase, N.Y.
Size of Run: 500
Producer: New Dimensions Research Corp., Melville, N.Y.
Division: Permanent, Snack Products and Soft Drinks
Comments: This display replaces a prior configuration that could only be shopped from one side. It cross-merchandises hundreds of dollars worth of Pepsi and Frito-Lay products in a footprint of only 20 inches by 24 inches.

Client: Unilever Bestfoods, Englewood Cliffs, N.J.
Size of Run: 500
Producer: Smurfit-Stone Display Group, Richmond, Va.
Division: Permanent, Grocery and General Merchandise: Processed Foods
Comments: This wood display can easily be moved at retail to take advantage of cross-promotions and gain placement in non-traditional locations. The riser and graphic panels were designed for easy updating to support various promotions.

Retail Category: Liquor Stores
Display Type: Motion, Light or Sound Displays
Client: UDV North America
Producer: Design Display Group Inc., Carlstadt, N.J.
Size of Run: 600
Comments: The objective of this motion pole topper was to showcase the rum's mixability and cross-merchandise a variety of suitable mixers. The inner assembly, which includes a vacuum-formed facsimile of the Malibu rum bottle, turns via a battery-operated motor.

Retail Category: Home Centers & Hardware Stores
Display Type: Retail - Account Specific/Category Management Displays
Client: Imperial Home Decor Group
Producer: AG Industries, Cleveland
Size of Run: 640
Comments: This exclusive Laura Ashley wallpaper merchandising system for Lowe's home centers showcases all products in the line, promotes brand awareness and keeps product organized. A unique design of the sample fins enables cross-merchandising of Laura Ashley wallpaper, paint and carpet.

Retail Category: Department Stores: Cosmetics & Fragrances
Display Type: Endcaps & Power Wings
Client: Zotos International
Producer: Katherine Frank Creative Inc., Lombard, Ill.
Size of Run: 2,500
Comments: A metal logo and sign post created aisle visibility that helped launch the new product line and highlighted special promotions.

Competition, floor space and time are tight in the complicated but lucrative c-store arena.

Retail Category: Supermarket: Food Items
Display Type: Freestanding - Permanent
Client: Kraft Foods
Producer: Colangelo Synergy Marketing, Chicago, and Madden Communications, Wood Dale, Ill.
Size of Run: 300
Comments: This meal solutions center groups both refrigerated and shelf-stable Kraft products on one display that fits conveniently into end-aisle locations. Shoppers select a recipe card and all ingredients necessary to make an entire meal. Interchangeable kits enable easy updating of recipe cards, graphics and text.

Client: The Coca-Cola Co., Atlanta
Products Promoted: Dasani bottled water
Comments: The addition of wire baskets on the cooler allows retailers to cross-merchandise health foods such as apples and bananas. The baskets helped bottlers gain incremental placement in nontraditional channels such as the deli sections of supermarkets.
Introduction: March 2001
Size of Run: 2,000
Construction/Materials: Blow-molded, 48-quart cooler; corrugated plastic base wrap screenprinted with UV-stable inks; medium-gauge wire