Coupons/ Rebates/ Pricing

Marketing managers battle cola giants every day for display space and customer attention

Retail and Legal Demands Keep Alcoholic Beverage Marketers in Search of a New Edge

Product: Pens
Number of displays: 3,500
P-O-P company: Castle Rock Container Co., Adams, Wis.
Distribution: Convenience, food and chain drug stores
Introduction: May 1993
Duration: Promotional
Construction: Direct-print corrugated and label-applied corrugated
When retailers ordered pre-assortments of Parker Pen products, they received the locker display as a part of the package.

Client: Jim Beam Brands Co.
Producer: Rapid Mounting & Finishing Co.