IVI Publishing
Product: Mayo Clinic CD-ROM health references
Number of displays: 4,000, with 500 more expected
P-O-P company: Levy and Wurz, Seattle
Distribution: Computer software stores, consumer electronics stores, warehouse clubs
Introduction: November 1995
Duration: Six months
Construction: Corrugated (freestanding display); card stock (shelf talker)
Shelf talkers for IVI Publishing's health-reference CD-ROM promotions include bandage-shaped coupons. Each is good for a free first-aid kit.
