Coupons/ Rebates/ Pricing

Does P-O-P Measure Up?

W.K. Buckley Ltd., Mississauga, Ontario, Canada, hopes to not only relieve ailing consumers, but to also spur sales of its cough and cold products. A variety of promotional materials is helping this effort. The company has created window/in-store signs, bag stuffers, consumer rebate pads and two-sided shelf talkers as well as a corrugated display that holds all of the products in the line. It was introduced to wholesalers and drugstores throughout the United States in August.
Producer: Hughes Containers, Toronto.

Client: Kraft Foods Inc., Rye Brook, N.Y.
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.
Division: Temporary, Soft Drinks, Mineral Waters and Powdered Mixes