Coupons/ Rebates/ Pricing

Flawless P-O-P planning and execution gives Colgate-Palmolive reason to smile

Client: The Maxi Saver Group, New York
Products Promoted: Coca-Cola beverages
Objective: To provide greater product visibility in order to move more product.
Introduction: April 1998 and November 1998
Construction/Materials: Cardstock point-of-sale disposable coupon dispenser that introduces paper coupon for membership discount with purchase and vinyl strapping to attach securely to shelving.
P-O-P Company: Outta The Box Dispensers, Dayton, Ohio

A Report on the Office Supply Channel

Client: Kellogg Co., Battle Creek, Mich.
Products Promoted: Kellogg's cereals
Objective: To draw attention to on-shelf coupons.
Introduction: February 1998
Construction/Materials: Chipboard, two LED lights and plastic clip for coupons
P-O-P Company: Clegg Industries Inc., Torrance, Calif.