Co-Marketing

Product: Mr. Clean-branded home cleaning tools
P-O-P companies: L.A. Darling (in-line display), Albert Lea, Minn.; Eastern Container Inc. (quarterly displays), Mansfield, Mass.; New Leaf Studios Inc. (graphics), Framingham, Mass.
Introduction: January 2001
Duration: Semipermanent
Construction: Cardstock, corrugated, wire
Display set-up: Retail staff
The first quarterly display to highlight Butler Home Product's Mr. Clean cleaning tools touted three products with the same price point.

Product: Mr. Clean-branded home cleaning tools
P-O-P companies: L.A. Darling (in-line display), Albert Lea, Minn.; Eastern Container Inc. (quarterly displays), Mansfield, Mass.; New Leaf Studios Inc. (graphics), Framingham, Mass.
Introduction: January 2001
Duration: Semipermanent
Construction: Cardstock, corrugated, wire
Display set-up: Retail staff
The in-line display for Mr. Clean-branded home cleaning tools touts the brand name and offers a diverse selection.

An abstract from the Journal of Retailing, Volume 77, Issue 2

Client: GoodMark Foods Inc., Raleigh, N.C.
Products Promoted: Slim Jim meat snacks
Objective: This display was created to call consumers' attention to a co-branded sweepstakes offer with 989 Studios' video games.
Introduction: September 1999
Construction/Materials: Corrugated
P-O-P Company: Rock-Tenn Alliance Group, Winston-Salem, N.C.

As retailers gain more expertise and power in directing their own P-O-P, suppliers are creating more efficient pieces. That means more customization and less control for suppliers.

Client: Pizza Hut, Dallas, and Sony Computer Entertainment America, Foster City, Calif.
Products Promoted: Pizza Hut pizza and Sony PlayStation videogames
Objective: To promote the product association of Pizza Hut and PlayStation and the free demo disc giveaway.
Number of Displays: 23,000
P-O-P Companies: TLP Inc. (design), Dallas; Rand Graphics Inc. (manufacture), Wichita, Kan.