Co-Marketing

Long considered a low-profile market for car enthusiasts, automotive parts retailers have realized the value of attracting attention with P-O-P and packaging aimed at a wider audience.

Clients: Coca-Cola Fountain, Atlanta, and Boston Market Corp., Golden, Colo.
Product Promoted: Dasani bottled water
Objective: To promote the sale of Dasani bottled water at Boston Market restaurants.
Introduction: April 2001
Size of Run: 750
P-O-P Company: Compass Display Group/Origen Partners, Atlanta

Consumers are spending more time and money in foodservice establishments than ever before, a trend that has created new opportunities to reach them with targeted P-O-P programs.

Client: Schwarz Worldwide, Atlanta, for McDonald's Corp., Oak Brook, Ill.
Products Promoted: McDonald's french fries and Coca-Cola
Objective: This wall or countertop display was created with subsurface printing for color effectiveness and ink protection. The intertwined straw and french fry "synergy" icon highlights the Coke/McDonald's partnership.
Size of Run: 3,000
Construction/Materials: Molded PETG, screenprinted graphics
P-O-P Company: Joliet Pattern Inc., Joliet, Ill.

Product: "Fun with the Family" CD-ROM
P-O-P company: Ryan Partnership (managed the promotion), Minneapolis
Distribution: Supermarkets
Introduction: February 2001
Duration: Temporary
Construction: Flexo-corrugated with 2-color printing and 4-color litho label on header
Display set-up: Retail staff
Floorstands promoted a CD-ROM of interactive family software in a joint promotion by Pillsbury, Golden Books Family Entertainment and Encore Software.

Clients: Coca-Cola Fountain, Atlanta, and McDonald's Corp., Oak Brook, Ill.
Product Promoted: Large size Coca-Cola
Objective: To upsell larger size cups of Coca-Cola to consumers.
Introduction: May 2001
Size of Run: 340
Construction/Materials: 4 mil Coroplast, hardware stand
P-O-P Company: Compass Display Group/Origen Partners, Atlanta