Ahold Delhaize’s Giant Co. tied in to Procter & Gamble’s March 28 brandSaver FSI event by dangling $5 in instant savings with the purchase of $25 worth of participating SKUs from brands including Dawn, Cascade, Old Spice, Gain and Bounty.
ShopRite tied in to Procter & Gamble's March 28 brandSaver drop with a feature in its March 26/28 circular promising Price Plus loyalty cardholders two free reusable shopping bags with purchase of four eligible SKUs from the manufacturer.
Ahold Delhaize’s Giant Food and Stop & Shop chains tied in to Procter & Gamble’s March 28 brandSaver FSI event by offering loyalty cardholders $5 off the purchase of two participating SKUs from brands including Gain, Cascade and Downy.
Albertsons Companies chains including its namesake, Safeway, Jewel-Osco and Vons tied in to Procter & Gamble’s March 28 brandSaver FSI event with a “Spring into clean with favorite household essentials” leaderboard ad.
Target unofficially tied in to Procter & Gamble's March 28 brandSaver event with a feature in its concurrent circular dangling a $5 store gift card with purchase of four eligible personal care or beauty SKUs from brands including Pantene, Gillette and Native.
Rite Aid tied in to Procter & Gamble’s March 28 brandSaver FSI event with a feature in its concurrent circular promising loyalty cardholders $10 in wellness+ BonusCash with purchase of $30 worth of participating SKUs.
Albertsons Companies’ Jewel-Osco activated its weekly “Saturday Sampler” program to spotlight Coca-Cola’s new Coke with Coffee beverage, which launched on Jan. 25.