Cause Marketing/ Community Programs

Recent retailer news includes Amazon holding a spring sale, while also making it easier for its sellers to generate product listings for their marketplace pages, and Best Buy planning to make store updates.

Mane, founded by a celebrity hairstylist, helps grow Sephora's hair care category while in-store displays support the brand's recycling program.

Recent retail news includes Target launching a private label with lower price points, and Amazon Fresh offering customers a chance to reserve regular pickup and delivery times.

We provide a glimpse at how some retailers and brands activated during the holidays, as well as with New Year’s resolutions and Dry January — online, in stores and beyond.

An award-winning campaign with Marvel’s ‘Black Panther’ included augmented reality and store displays.

Data from two new consumer studies provides insights into non-alcoholic beverage consumption as well as LGBTQ+ marketing sentiment.

The personalized skincare company is rolling out a 1980s workout-themed campaign to promote its new hair growth serum that is designed to treat androgenetic alopecia.

Kroger’s aisles were fully decked with secondary displays from various CPG partners.

P2PI talked with Hop Wtr's CEO about the brand's latest holiday campaign, which commissioned a popular video creator to give mall Santas an impromptu breathalyzer test.

7-Eleven and Los Angeles-based custom footwear brand The Shoe Surgeon partnered on a cause campaign and sweepstakes that ran throughout the college football season.