Beer

Client: Anheuser-Busch Companies Inc., St. Louis
Producer: Rapid Displays, Chicago and Union City, Calif.
Duration: Temporary
Size of Run: 6,400
Dimensions (H x W x D): 4' x 4' x 2'
Weight: 7 lb.
Comments: Retailers carrying this display earned sales increases by an average of 30% during the holiday season. The fireplace can rest on top of stacked cases of Michelob product, or cases can be stacked along the hearth of the fireplace.

Client: Anheuser-Busch Companies Inc., St. Louis
Producer: Rapid Displays, Chicago and Union City, Calif.
Duration: Temporary
Size of Run: 250

Client: Anheuser-Busch Companies Inc., St.Louis
Producer: RTC Industries Inc., Rolling Meadows, Ill.
Duration: Permanent
Size of Run: 6,500
Comments: The five elements in this program were developed to help the client "connect" with young, affluent consumers in bars and restaurants with an upscale feel. The new King B logo and a deep red color help to enforce the Budweiser heritage and enhance brand image. The pool table lamp (top) uses a U-shaped bulb. Unlike straight bulbs, it does not leave a shadow at the end of a table.

Client: Madden Communications Inc., Wood Dale, Ill.
Producer: Baird Display, Milwaukee
Duration: Temporary
Size of Run: 1,232
Production Date: December 2002
Materials/Processes Used: Four-color process litho on 80# stock. DC motor with disk.
Comments: The top triangular piece rotates to call attention to Miller's sponsorship of NASCAR and driver Rusty Wallace.

Client: The Integer Group, Golden, Colo.
Producer: Everbrite LLC, Greenfield, Wis.
Duration: Permanent
Size of Run: 351
Comments: Despite its size -- it's over 7 feet long -- this Coors Light double-stroke neon sign is lightweight. The big and bold neon graphic, like its latest TV advertising, is impossible to miss.

Client: Anheuser-Busch Companies Inc., St. Louis
Producer: Everbrite LLC, Greenfield, Wis.
Duration: Permanent
Size of Run: 362
Comments: Developed for on-premise accounts, the pieces in this program include such notable elements as an LED clock; a "privilege panel" that can display a retailer's menus and daily specials; a red neon for each piece; and an image that's consistent with those used on TV, print and other advertising.

Client: Barton Beers Ltd., Chicago
Producer: Baird Display, Milwaukee
Duration: Temporary
Size of Run: 2,040
Production Date: August 2003
Awards: Gold, POPAI Outstanding Merchandising Achievement (OMA) Award, 2004
Materials/Processes Used: Four-color process on B-flute corrugated. Die-cuts, pressure-sensitive pads, viking clips.
Comments: The Italian heritage month ribbon on this display can be removed so the display can be used for a longer period.

Client: Madden Communications, Wood Dale, Ill.
Producer: Everbrite LLC, Greenfield, Wis.
Duration: Permanent
Size of Run: 1,110
Comments: With its Miller Lite-blue color base and bubbling water tank, this on-premise backbar piece immediately lets consumers know that Miller Lite is on tap. The movement of the air bubbles also cues up a feeling of refreshment.

Client: Anheuser-Busch Companies, St. Louis
Producer: Rapid Displays, Chicago and Union City, Calif.
Duration: Temporary
Production Date: September 2003
Size of Run: 355
Comments: Blue fading lights and 3-D eyes draw attention to this Mardi Gras sign.