Michelob Ultra Complete Game Spectacular
Product: Michelob products
Number of displays: 1,000
Producers: Rapid Displays (design, production and packing), Chicago and Union City, Calif.; The Spark Agency (graphics), St. Louis
Distribution: Regional supermarkets and liquor stores
Introduction: March 2004
Duration: Semipermanent
Construction: 80-pound litho printed to B-flute corrugated
Display set-up: Regional wholesalers
