Beer

Client: Labatt USA, Norwalk, Conn.
Producer: DVC Worldwide, Morristown, N.J.
Comments: In the Bass off-premise bag of tricks was this standee, launched for the year's second-biggest beer-drinking day. Other pieces included base wraps, case cards, cooler stickers and inflatable bats. T-shirts and banners were sent to on-premise locations.

Client: Labatt USA, Norwalk, Conn.
Producer: DVC Worldwide, Morristown, N.J.
Comments: Boddingtons' ability to turn a phrase is illustrated by this year's "Dig Up Some Cold Boddies" campaign, which includes this coffin and a case card.

Retailer: Smith's
Location: Las Vegas

Retailer: Albertsons
Location: Las Vegas