Beer

Product: Heineken beer
Number of displays: 1,142
P-O-P company: Vidal Partnership, New York
Distribution: On- and off-premise
Introduction: Sept. 2005
Duration: Temporary
Construction: Corrugated, plastics
Set-up: Retail staff
Comments: Heineken USA promoted its Latin Grammy sweepstakes with branded coolers, guitars, CD players and tattoos at both on- and off-premise locations.

Client: Yuengling and Sons, Pottsville, PA
Producer: May Advertising International, Fort Worth, TX

The Chinese take-out box strikes a chord with those familiar with ordering Chinese take-out. The producer captured this by creating a simple display that hangs from the ceiling or sits on the counter.

• Cost-effective materials. Constructed from four-color litho-mounted on B-flute corrugate, complete with wire handle.
• Multiple locations. The dangler version hangs from the ceiling; other versions sit on a shelf or on top of cases of the beer.
• Brand recognition. Graphics of Tsingtao beer and Chinese symbols decorate the unit.

Design Data

Retailer: Vons
Location: Las Vegas

Retailer: Hannaford
Location: Poughkeepsie, NY