Take a beverage dispenser, combine it with a well-known beer, and the marriage between the product (beer) and the target market (hockey fans) is born. The injection-molded unit was based on product dispensing gadgetry -- it holds up to six cans which pop up one by one, like a Pez dispenser.
- Variable tension springs. Compensate for the weight difference in number of cans.
- Smooth plastic. The main body's plastic was injected with silicone so the product slides easily within the unit.
- Hockey mask. Ties in the beer with the target market, hockey fans.
