The client wanted to "drive" the sales of 24-oz. cans of Miller Lite in convenience stores with this display, which associates the Miller Lite brand with racing and NASCAR.
- Product as replica. The six-pack of cans stand in for a car's pistons.
- A take-away cooler calls for six cans, increasing sales of cans that are normally sold individually. Water-resistant corrugated board makes up the take-away cooler.
- Small footprint. The display holds 66 cans, 10 folded coolers and one sample cooler.
Design Data
