Client: MillerCoors, Chicago, IL
Product(s) Promoted: Keystone Light
Distribution: National distribution to c-stores, liquor stores, grocery stores
Number of Stores: 60% of the nation's grocery and c-stores
Production Run Quantity: 2,509,819 units
Introduction: 10/1/11
Intended Duration: 4 months
Dimensions (H x W x D): 11" x 13" x 8"
Weight: 3 lbs.
Budget Category (U.S.) $16 - $25 (includes product)