DGMN’s Charlene Charles and Goodway Group’s Angela Myers will discuss how budget allocations are shifting, what components shape today's strategies and more at P2PI's June 25-27 event.
Chicory data explores how brands and grocery retailers are responding to the latest advertising trends, including the rise of retailer media networks and new media tactics.
Research from Bazaarvoice finds that shoppers are influencing shoppers through user-generated content along the path to purchase, with social media playing an increasingly important role.
