News Briefs


Criteo Extends Retailer Audiences into CTV

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Advertising technology company Criteo has forged a preferred relationship with Magnite, an independent omnichannel sell-side advertising platform, to enable Criteo’s global retailer partners to leverage connected TV (CTV) through Magnite.

The collaboration will help retailers drive growth by extending their audiences off-site into addressable CTV environments to provide closed-loop measurement to their brand and agency partners, according to a news release. 

In terms of digital ad channels, CTV and retail media are continuing to grow this year, with CTV projected to grow 27.2% and retail media by 20.5% in the U.S., according to eMarketer. 

“Retail media is moving up the marketing funnel, and we’ll see CTV and closed-loop measurement converge this year,” Brian Gleason, chief revenue officer at Criteo, said in the release. “Together, Magnite’s brand-safe, best-in-class CTV inventory and Criteo’s powerful in-market, commerce audiences will bring meaningful, measurable results to retailers, driving more revenue.” 

The partnership enhances Criteo’s demand-side platform (DSP)  Commerce Maxdesigned for enterprise brands and agencie while also offering demand opportunities for Magnite’s platform customers. Commerce Max soft-launched after a market test with Best Buy in September 2022 and will roll out to key markets later this year. 

Criteo occupies a unique position in the retail media marketplace, helping 160 retailers globally extend their audiences beyond their own walls,” Sean Buckley, chief revenue officer at Magnite added. “We’re excited to work closely with the Criteo team to add value with our CTV expertise and help retailers leverage the high impact of premium, large-screen CTV along with the dynamic, audience-specific strengths that this format can deliver.” 


Kroger Campaign Pushes In-Store Health Services

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Kroger Health, the healthcare division of The Kroger Co., has unveiled a new brand campaign dubbed "A World of Care is In-Store." The effort focuses on the various ways shoppers can take advantage of Kroger’s health services at its local grocery stores. 

Through streaming video, radio commercials, social media posts and in-store signage, the brand campaign aims to tell the story of how Kroger’s 24,000 health professionals (e.g., registered dietitians, pharmacists and nurse practitioners) make it easier for customers to live healthier lives, per a news release.

"'A World of Care Is In-Store' speaks directly to our purpose to feed the human spirit," Colleen Lindholz, president, Kroger Health, said in the release. "It highlights that Kroger Health is no farther away than our neighborhood grocery store. We sit at the nexus of food and pharmacy, which uniquely positions Kroger Health to improve outcomes through simplified health, wellness and nutrition solutions. Every day, we provide millions of customers the care they need to thrive, right in their communities."

The Kroger Family of Pharmacies and The Little Clinic teams have collectively administered more than 12 million COVID-19 vaccines across 35 states during the last two years. The company's 226 The Little Clinic locations offer diagnostic treatment, ongoing health management, wellness visits and preventative care, among other services.

"By offering a variety of services, we aim to transform how quality and comprehensive health care is delivered," said Marc Watkins, MD, chief medical officer, Kroger Health. "This campaign demonstrates Kroger Health's commitment to ensuring health services are accessible and are available for customers where they are."  


Best Buy Connects Livestream to the Store

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Live commerce platform TalkShopLive partnered with Best Buy in December to connect livestream and in-store shopping. The collaboration aims to eliminate costly shipping expenses while getting products to shoppers quickly, according to a news release.

The effort launched on Dec. 12 with a live online show hosted by TikTok star Noah Schnacky, who highlighted some of his favorite products. (View here.) Shoppers who purchase from the livestream platform have the option to select in-store pickup for Best Buy orders.

TalkShopLive chose to launch its in-store pickup feature with Best Buy because of its longstanding relationship with the retailer, according to the release.

"We constantly strive to innovate solutions for retailers and brands to connect their live shopping experiences with physical shopping experiences," TalkShopLive CEO and founder Bryan Moore, said in the release. "For our large retailer partners, we have proven that products featured in TalkShopLive shows often garner an omnichannel sales lift upward of 1,500%. As holiday shopping often leads to shipping delays, in-store pickup allows customers to have a personal and interactive live shopping experience without any worries on delivery times."

In November, TalkShopLive revealed its first live commerce shopping windows on the streets of New York. Consumers could watch, listen and shop livestreams featuring celebrities such as Shania Twain, Dolly PartonGarth BrooksKelsea BalleriniGloria Estefan, Drew Barrymore and Bobby Flay

Live commerce is emerging as a retail trend across sectors. Retailers are leveraging TalkShopLive's shoppable content by simultaneously sharing livestreams on their domains and social platforms as well as with publishers and suppliers to create multiple storefronts through content, according to the company. Walmart has also worked with TalkShopLive to host over 160 livestreams.


Marketplacer, CitrusAd Form Advanced Advertising Partnership

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Marketplacer, a global technology SaaS platform, has signed a partnership agreement with CitrusAd, Publicis Groupe’s retail media tech company, to deliver advanced advertising opportunities. 

The agreement enables suppliers on Marketplacer-powered platforms to "stand out" on the digital shelf using sponsored products ads to drive incremental sales, according to a news release. This will also enable the marketplaces to grow their share of retail media revenue, which is expected to double in size to more than $60 billion from 2021 and 2024 in the U.S. alone, according to eMarketer.

CitrusAd, which is powered by Epsilon, helps retailers, distributors and wholesalers of various sizes build retail media networks in over 30 countries.

“This partnership with Marketplacer further cements CitrusAd’s vision for retail media for everyone, everywhere,” Adam Skinner, CitrusAd's chief operating officer, said in the release. “This solves the longstanding challenge of enabling marketplaces and their suppliers to benefit from the retail media revolution. Marketplaces are hugely important in e-commerce and are a high-growth sector.”

Marketplacer’s clients will have access to new revenue streams, and they can accelerate their marketplace strategy through a unified media network solution. Sellers will better understand what products to push and recommend to their customers, as well as understand cart behavior.

“By implementing CitrusAd via Marketplacer, you can maximize a marketplace’s earning potential through its seller networks and brand partners,” added Vanya Jakovljevic, Marketplacer Americas partnerships lead. “We’ve seen brick-and-mortar supermarkets get the most out of their shopper base for years, giving them the competitive edge through smarter media that reaches more shoppers across more channels. Now marketplaces can do the same.”


Great Northern Updates Leadership

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Great Northern in November revealed multiple leadership changes and succession plans for the new year. Effective Jan. 1, 2023:

  • Jeff Michels (pictured at left) will take over as CEO, succeeding John Davis. Michels has been with Great Northern for 24 years, most recently as president of packaging/instore.
  • Bill Calengor (pictured at right) will succeed Michels as president, packaging/instore. Calengor has served as vice president and general manager of Great Northern’s Brooklyn Park, Minnesota, location since 2008.
  • John Davis, who has served as CEO since 2009, was elected chairman of the board of directors, succeeding Bill Raaths, who held the position since 2009. Raaths will continue to serve on the board.

These announcements coincided with the Appleton, Wisconsin-based company's 60th anniversary.

“We’re delighted to fill these positions from within the Great Northern team, and thereby maintain the continuity of leadership,” Davis said in news release. “The highest priority for these leaders, along with the help of the entire corporate staff, will be to support the success of the locations and their teams with an entrepreneurial spirit.”


Ahold Delhaize USA CEO to Retire; Replacement Identified

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Ahold Delhaize USA CEO Kevin Holt will step down from his positions at the company in 2023, the retail giant revealed during its recent shareholders meeting. Holt will step down from the management board when his term expires at the Annual General Meeting (AGM) of shareholders on April 12, 2023. At that time, Ahold Delhaize will nominate JJ Fleeman (pictured) to take over as CEO and board member.

Fleeman’s appointment to the Ahold Delhaize’s management board will be subject to shareholder approval at the AGM. Holt plans to remain with Ahold Delhaize USA in an advisory capacity until he retires at the end of 2023. 

Fleeman has served as president of Peapod Digital Labs and chief commercial and digital officer of Ahold Delhaize USA since May 2018.

With Peapod Digital Labs, the retailer’s digital, e-commerce and commercial engine in the U.S., Fleeman has been responsible for enabling the local brands in the U.S. to drive omnichannel grocery experiences. 

Peter Agnefjall, chair of the supervisory board of Ahold Delhaize, stated: “[Fleeman] is an inspiring leader who will advance the U.S. businesses through omnichannel market share growth and who will continue to deliver on the Connected Customer strategy that [Holt] has so carefully developed and implemented with the team over the past few years.”

Fleeman has spent the majority of his 30-year career in grocery retail with Ahold Delhaize companies, including Food Lion, the largest U.S. brand, serving in various executive leadership roles and covering strategy, commercial, digital, retail operations, marketing and merchandising. He will continue to be based in Salisbury, North Carolina, and spend time across other U.S. offices. 

“My time at the companies of Ahold Delhaize USA have been some of the best years of my career in retail,” Holt said. “I’m very proud of how our teams have ensured that our brands remain locally relevant and serve customers through our omnichannel offerings.”