Accenture has agreed to acquire The Stable, a commerce agency that supports brand launches online and in stores. The deal builds on Accenture’s continued investments in commerce to help clients accelerate growth and sustain relevance across North America, according to a company news release. Terms of the transaction were not disclosed.
The Stable, which was recognized as one of Inc. Magazine’s fastest growing private companies in 2021, works to grow consumer brands of all sizes, stages and verticals through omnichannel retail and direct-to-consumer commerce. The Stable acquired Arkansas-based agency The Retail Firm, marking the Minneapolis-based agency’s fourth acquisition since 2020.
Under its new deal with Accenture, The Stable will enhance Accenture Song’s global commerce transformation expertise and expand its ability to operate data-driven digital commerce ecosystems that deliver innovative marketing and commerce experiences.
Accenture Song helps clients grow with a focus on customer relevance. Its offerings span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, commerce transformation content and channel orchestration.
Founded in 2015, The Stable provides a full suite of omnichannel commerce capabilities aimed at driving revenue and efficiency for brands across consumer goods, retail, marketplaces and DTC channels. The company builds and executes strategies that acquires customers, creates immersive experiences and scales brands, based on data and insights and brought to life through sales and operations, creative, digital and patented technology.
The Stable’s team of more than 400 people will join Accenture, building upon the latter’s strategy, design, performance, technology and larger-scale operations capabilities to better serve Accenture’s clients particularly across CPG and services segments, and expanding into high tech, life sciences — over the counter (OTC), media and retail industries for their commerce needs, according to the release.
The Stable is also the latest in a series of acquisitions that Accenture has made to scale commerce expertise and excellence, including Businet System and Tambourine both located in Japan, Openmind in Italy, Glamit in Argentina, and Experity in Brazil. The acquisition of The Stable aligns with Accenture Song’s strategy to deepen its capabilities across product innovation, commerce and marketing transformation, sales and service.