Toy, Hobby, & Games

Countertop displays and floorstands built around five-speaker audio systems were produced for the Xbox launch. The company has also partnered with Bose Corp. to demonstrate Xbox's Dolby Surround Sound capabilities along with Bose speaker systems starting this fall.
Producer: Design Phase, Northbrook, Ill.

Client: Disney Consumer Products Global Toys, Burbank, Calif.
Introduction: August 2002
Number of displays: 700
Distribution: Toys "R" Us stores
Construction/Materials: Plastic, metal, chipboard, screenprinting
P-O-P company: Diam International, Woodside, N.Y.
Comments: Disney licensed its Disney Princess brand to a variety of toy manufacturers, including Hasbro, Mattel, Creative Design and Hauck, and created supporting P-O-P materials to create a destination area for the brand in Toys "R" Us stores.

Client: K'NEX Industries, Hatfield, Pa.
Size of Run: 1,000
Producer: Taurus Display Corp., Cherry Hill, N.J.
Division: Semi-Permanent, Toys and Accessories
Comments: The shelf glorifier draws attention by making the actual sounds of the roller coaster toy. The bright graphics and LED lights add to the excitement.

Client: Microsoft Corp., Redmond, Wash.
Size of Run: 1,855
Producer: Rapid Displays, Chicago and Union City, Calif.
Division: Temporary, Entertainment: Non-Interactive, Non-Motion, Non-Illuminated
Comments: The can on this floorstand features four-color litho printing on a curved sheet of prismatic film that adds an otherwordly "alien" effect. Multiple lug-ons provide added dimension.

Client: Fisher-Price, East Aurora, N.Y.
Size of Run: 750
Producer: Darko Inc., Twinsburg, Ohio
Division: Permanent, Toys and Accessories
Comments: This interactive display for Toys "R" Us demonstrates how the colt included with the toy set whinnies as members of the family come near. A sliding lever moves the girl close to the colt to trigger the response.

Client: Fisher-Price, East Aurora, N.Y.
Division: Permanent, Toys and Accessories
Producer: Darko Inc., Twinsburg, Ohio