Toy, Hobby, & Games

Client: Fisher-Price, East Aurora, NY
Producer: Darko Inc., Twinsburg, OH
Size of Run: 1,500
Production Date: August
Comments: This endcap display for Fisher-Price's sing-along Star Station product is the first electrically powered endcap Fisher-Price has developed.

"This may be the best Hot Wheels display I have ever seen... and there are lots of them out there. It's a virtual 'kid magnet' and I had to wait a few minutes just to get the photo.
      This giant 3-D replica of a race car is actually a rotationally molded plastic cover attached to a rigid tubular steel frame. Pegboard attached to the frame provides the product display area and the tail of the car becomes a shelf for boxed product. They even included wheels on the frame so the entire unit can be moved around as needed (like a large hand truck).