Toy, Hobby, & Games

Client: Toys "R" Us, Wayne, N.J.
Producer: Design Phase Inc., Northbrook, Ill.
Duration: Permanent
Size of Run: 700

Client: Fisher-Price Inc., East Aurora, N.Y.
Producer: Darko Inc., Twinsburg, Ohio
Duration: Permanent
Size of Run: 1,750
Comments: Protected behind a PETG display cover, and powered by batteries, Fisher-Price's GeoTrax train toy ran live in-store for kids to see. The demonstration came complete with audio of a locomotive. Stores carrying this display generated 50% more sales than stores without it. Launched in May 2003, the successful GeoTrax line has hit stores this year, and retailers have already requested an updated version of this display.

Client: EG Games, West Chester, N.J.
Producer: RTC Industries Inc., Rolling Meadows, Ill.
Duration: Permanent
Production Date: May 2003
Size of Run: 280
Comments: Kiosks systems were designed to leverage the equities of the major video game brands and associate EB Games with a superior gaming experience.

Client: Toys "R" Us, Wayne, N.J.
Producer: Design Phase Inc., Northbrook, Ill.
Duration: Permanent
Size of Run: 700

Client: Mega Bloks Inc., Montreal, Quebec
Producer: Cormark Inc., Des Plaines, Ill.
Duration: Semipermanent
Size of Run: 2,658

Client: Hasbro Inc., Pawtucket, R.I.
Producer: United Displaycraft, Des Plaines, Ill.
Duration: Semipermanent
Size of Run: 4,400
Comments: The client wanted a hands-on interactive device for "tweens," a display that would work in various locations for different retailers, and trouble-free installation. Various clamps, unique wiring solutions and adjustable arms permit gondola, endcap and in-line placement. Retailers need only adjust the arms and plug in the battery pack.

Client: Microsoft Corp., Redmond, Wash.
Producer: Design Phase Inc., Northbrook, Ill.
Duration: Permanent
Size of Run: 670
Comments: The retailer simply had to unpack this display and roll it onto the floor. The square pallet structure is angled in spots to give it extra appeal, and a metal frame with wire trays and pegboard panels upgrade the display from a standard corrugated pallet.

Client: Microsoft, Redmond, Wash.
Producer: Harbor Industries, Grand Haven, Mich.
Duration: Semi-Permanent
Comments: This half-pallet was designed to meet Circuit City's display requirements.

Client: Fisher-Price, East Aurora, N.Y.
Producer: Darko Inc., Twinsburg, Ohio
Duration: Permanent
Production Date: May 2003
Size of Run: 8,000
Comments: This interactive display was used in Toys "R" Us, Wal-Mart and Target.