Toy, Hobby, & Games

The Sting-Ray roars into Toys 'R' Us on a custom display that fits its oversized rear wheel

Client: Wizards of the Coast, Renton, Wash.
Introduction: Spring 2004
Producer: Sharn Enterprises Inc., Mokena, Ill.
Comments: The 40-inch by 80-inch spinner has acrylic pockets on all four sides to hold deep boxed Dungeons and Dragons games.

Client: Schwinn, Madison, Wis.
Introduction: April 2004
Number of displays: 400
Distribution: Toys "R" Us stores
Producer: Darko Inc., Twinsburg, Ohio
Comments: Schwinn has reintroduced a 1960s favorite, the Sting-Ray, with contemporary custom motorcycle-influenced design elements. The fat rear tire required a special display, which is being used by Toys "R" Us.

Client: Nintendo of America, Redmond, Wash.
Introduction: July 2003
Number of displays: 2,378 (standees); 1,938 (counter units)
Distribution: Electronic gaming stores nationwide
Construction: Litho-mounted to B-flute corrugate, logos litho-mounted to foamboard (standee); litho-printed to .024 tag stock, logos litho-mounted to foamboard, 5 mm red LED lights, AA batteries

Client: Douglas Cuddle Toys Inc., Keene, N.H.
Introduction: October 2003
Number of displays: 150
Distribution: Toy and gift stores
Construction: Injection-molded base, metal tubes, wire shelves, umbrella header
P-O-P company: The DNI Marketing Group, St. Charles, Ill.
Comments: What the P-O-P company calls, "a step up from a dump bin," this display helped break the line of stuffed animals into new accounts.

A case study from the Promotion Marketing Association's 2004 Reggie Awards