FurReal Friends Interactive
Client: Hasbro Inc.
Distribution: Walmart stores
Producer: United Displaycraft
Size of Run: 2,000
Introduction: May 2008
Unit Cost: Under $300
Objectives: Capture attention of consumer while shopping the Stuffed Animal section at Walmart. In particular, speak to consumers who are interested purchasers of large-as-life, animated stuffed animals.
Materials: Silkscreened styrene, sheet metal battery box with plastic liner, magnet closure, electronics, batteries. Silkscreened styrene header.