Specialty Retailer

Retailer: Sephora at JCPenney
Location: Montgomery, IL

Retailer: Sephora at JCPenney
Location: Montgomery, IL

Retailer: Sephora at JCPenney
Location: Montgomery, IL

Retailer: Sephora at JCPenney
Location: Montgomery, IL

Retailer: JCPenney
Location: Montgomery, IL

Client: Church & Dwight Co., Inc., Princeton, NJ
Product(s) Promoted: Nair Sensitive Hair Remover
Distribution: Drugstores/Health stores
Number of Stores: 1,500
Production Run Quantity: 1,500
Introduction: March 2007
Intended Duration: 3-5 weeks
Dimensions (H x W x D): 61" x 14" x 16"
Weight: 22 lbs.
Budget Category (U.S.): $16 - $25

Client: Respironics, Murrysville, PA
Product(s) Promoted: Opti Life Sleep Apnea Masks
Distribution: Domestic and international sleep clinics
Number of Stores: Not available
Production Run Quantity: 15,000
Introduction: December 2006
Intended Duration: 2 months
Dimensions (H x W x D): 12" x 12" x 12"
Weight: 5 lbs.
Budget Category (U.S.): $16 - $25

Client: Life Uniform, St. Louis, MO
Product(s) Promoted: Professional apparel
Distribution: Life Uniform Stores
Number of Stores: 325
Production Run Quantity: 65
Introduction: August 2006
Intended Duration: 7+ years
Dimensions (H x W x D): 93" x 27" x 28"
Weight: 95 lbs.
Budget Category (U.S.): $151 - $200
Producer: FHC, Chicago, IL

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?