Seasonal Merchandise

Client: Musicland Group, Minnetonka, Minn.
Comments: Designed to be eye-catching and consistent with the look of Musicland stores, this display provides space for both branded and private-label merchandise. It features changeable graphics to promote seasonal items and a multiplicity of colors, materials and shapes designed to meet Musicland's objectives.
P-O-P Company: United Displaycraft, Des Plaines, Ill.

Client: Heinz Pet Products, Pittsburgh
Products Promoted: The Heinz line of pet treats and snacks
Objective: This shoppable pallet designed for PETsMART retailers appears to be a semipermanent piece to consumers, but it's actually a temporary piece that is swapped out and updated every two to three months with new graphics and seasonal tie-ins to the Christmas, Valentine's Day and Easter holidays.
Introduction: August 2000

Client: Jim Beam Brands Co., Deerfield, Ill.
Product Promoted: Kessler blended whiskey
Objective: A seasonal tie-in was used to promote brand awareness of the whiskey. The case card has lug-ons on the front and back with the roof extending out to mimic an awning.
Distribution: Supermarkets, liquor stores, restaurants
Construction/Materials: Litho and chipboard
P-O-P Company: Prolam Inc., Libertyville, Ill.

Client: H.E. Butt Grocery Co., San Antonio, Texas
Distribution: H.E. Butt supermarkets
Size of Run: 175
Producer: AC Industries, Cleveland
Division: Semi-Permanent, Stationery, Office Supplies and Seasonal Goods: Stationery, Party Goods, Gift Wrap, Disposable Writing Instruments and Seasonal Items

Product: Lawn and garden tools
P-O-P company: P.T. O'Malley Lumber Co., Baltimore
Introduction: October 2000
Duration: Semipermanent
Construction: Wood, paper
Display set-up: Distribution salesforce
Ames-True Temper's new "Tool Box Assortment" merchandising program allows a variety of specialty or seasonal tools to be merchandised in a way that reduces inventory investment.

Retail Category: Consumer Electronics/Entertainment
Display Type: Account-Specific Display Programs
Producer: The Cornerstone Display Group Inc., San Fernando, Calif.
Client: Disney
Objective: The goal was to create a merchandising topper for existing Blockbuster Video merchandising fixtures. This topper would provide an area for the introduction of upcoming movie titles and seasonal promotions. After being placed, it was reported that it provided a permanent presence that allowed for the flexibility of interchangeable graphics.

Retail Channel: Supermarket/Grocery Food Items
Display Type: Permanent Freestanding Floor/Aisle
Campaign: Halloween Large Theme Display
Marketer: M&M/Mars
Producer: Smurfit-Stone Display Group, Richmond, Va.

Client: Converse, North Reading, Mass.
Products Promoted: Basketball shoes
Objective: To present high-quality images of the Converse shoe line. The display was made to accommodate interchangeable graphics so it can be used for several seasonal periods.
Introduction: June 1999
Number of Displays: 250
Construction/Materials: Laminated wood endcaps, stainless steel channels and header
P-O-P Company: Concept Designs Inc., Mountain View, Calif.

Client: Elizabeth Arden, New York
Products Promoted: Complete line of cosmetics in Fall colors
Marketing Strategy: This unit was created to be consistent with Elizabeth Arden's ongoing program of cosmetic introductions and specifically introduces a seasonal line extension.
Introduction: August 1999
Number of Displays: 4,000
Distribution: Department stores throughout the United States and Europe
Construction/Materials: Injection-molded styrene base and header, four-color process litho graphics